Nike Women
made a commercial criticises Old Vice Prime Minister's words on 2014. He made a very chauvinistic male comment how women suppose to be. "Women Should be chaste. She should know what is private and discrete. She shouldn't laugh in public and she also shouldn't be seductive in her every move" He said.
Commercial criticises AK Party's politics and ideas on modern Turkish women right now.
In the commercial:
"You know us, we are beautiful." A family girl has a photo shot with her family members comes up with boxer clothes, suddenly starts to punch a punching bag.
Another woman who tries to make a traditional Turkish pastry in the kitchen comes up as a woman who lifts weight in a gym. " Our hands are delicate and fragile like that".
"Did I say? We like gold very much. We look good with them." A woman in a jewellery gold store comes up with an Olympic kind of gold on her neck.
"We sit in a corner quietly." A girl sits beside of an old woman tries to listen to her and she suddenly gets up. We see her as a tennis player in a match.
"We arrange our space." A woman who tries to arrange library books comes up as a basketball player.
We see five school girls in a photo in a very modest way. They crash the photo and start to dance. "We don't laugh in the public. Please! Could we do it?(Laughs from the girls) You know us".
"You know us. Don't you? "A pink decorated bedroom appears and a girl crashes the bedroom with her Nike Shoes. Girls are in Nike Clothes
start to run. "you know us like this" appears on the screen.It looks like ladies emphasises their own power with their own way to the government. Go, ladies!
